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If you want me to buy your hangboard, put this stuff in your product page

Pictures

After you have these things, individualize all you like. Include your action shots, close up detail shots of features, what-have-you; I personally like user-submitted photos of their setups to get a better feel for how the board fits into an actual training space.

Description

Again, after you have this stuff, go nuts with whatever else you want. I personally like to see user reviews.